13ly- The Fluff
It’s so fluffy, you’ll think you’re dreaming! 💭🌟 Meet The Fluff: your new go-to for precision blending in those tricky areas like nose contouring, eyeshadow blending, concealer smoothing, and under-eye setting.
🌈 Dreamed up amidst giggles and a sprinkle of magic, this tiny powerhouse is the brainchild of our collaboration with the fabulous Larry Yeo.
Its bristles are as mystical as a unicorn’s mane, yet wonderfully real in their cruelty-free promise. 🦄
A co-creation with one of Singapore’s most prolific artist, Larry Yeo.
Shape - Rounded dome shape profile: A medium sized, slightly fluffy, domed shape brush with soft, dense bristles. The full, plush head is ideal for softening edges and diffusing color seamlessly across the eyelid.
Application - impeccable blending. Whether you're blending out bold shades or creating a subtle gradient, trust in The Fluff for a seamless finish.
Texture mastery: The Fluff is versatile across all mediums, working effortlessly with liquids, powders, and creams to achieve a precise yet soft finish.
Great for
⇨ Eyeshadow Application: The Fluff is excellent for applying powder eyeshadows. Its size and shape allow for both broad sweeps of color across the lid and more targeted application in the crease.
⇨ Blending anything: The Fluff is particularly famed for its blending capabilities. It can seamlessly blend eyeshadow colors together, soften harsh lines, and create a well-blended gradient effect.
⇨ Highlighting: Due to its precision, it can also be used for applying highlighter to specific areas like the brow bone or the inner corner of the eyes.
⇨ Concealer Application: We love it for applying and blending concealer in small areas, like under the eyes or around the nose.
⇨ All textures: cream, liquid, mousse, gel, powder, heavy waxes
Coverage and finish
⇨ Medium color payoff
⇨ Soft diffused finish
Application Tips: Use this brush to blend eyeshadows seamlessly into the crease and across the lid. It's also great for applying a wash of color for a quick and effortless look. For a soft-blended edge, use light circular or windshield wiper motions.
The philosophy
In collaboration with beauty educator and makeup artist, Larry Yeo, we present the 13LY Collection - a range of brushes designed to redefine your makeup experience. We understand that navigating the vast world of makeup tools can be overwhelming, often standing as a barrier to the true art of makeup application. Our goal with the 13LY Collection is to dissolve these complexities.
With “The Fluff”, we invite you to embrace simplicity. Instead of accumulating multiple brushes in different shapes and sizes, consider the efficiency of having multiples of this single, versatile brush. It’s about streamlining your makeup process, focusing more on the art of application and less on the technicalities of the tools.
We recommend using a different brush when you’re working with multiple textures. It’s always a good idea to use a separate brush when you’re switching from liquids to powders and vice versa.
Trust in our expertise to provide you with the perfect tools; your role is to simply revel in the art of beauty
Learn more about the 13ly collection here.
Choose options
The 13ly collection
Frequently asked questions
Brush designs and function
Size & Shape Distinction: "The Round" is smaller with a rounded head for detailed work, while "Do It All" is medium-sized with an angled head for broader applications.
Application Technique: "The Round" excels in precision and is excellent for soft, subtle blending and adding depth in targeted areas. On the other hand, "Do It All" is your go-to for quick, extensive coverage, blending over larger areas effortlessly.
Efficiency vs. Precision: "Do It All" provides efficient coverage for a faster makeup application, whereas "The Round" offers more controlled, precise application, especially in small, tricky areas.
In conclusion, both "Do It All" and "The Round" makeup brushes are indispensable tools in achieving a diverse range of makeup looks. Whether you are a professional makeup artist or an enthusiast, these brushes cater to every need - from the broad strokes of foundation application to the precise application of highlighter. Their versatility, combined with the ability to work with any texture, makes them a must-have in your makeup toolkit.
While The Fluff, The Point, and The Sword are all designed to work across all makeup textures, each brush serves a unique purpose in your beauty arsenal.
The Fluff is your ultimate blending companion, with a full, fluffy head that buffs out color for a flawless transition. Point, on the other hand, offers precision with a touch of softness, ideal for targeted color placement and smudging. Sword's flat, angled shape is for the precise application of product, drawing clean lines and filling in with precision.
Together, they form a trio that complements one another, ensuring that you have the right tool for every step of your makeup routine, from a soft blend to a defined line. Each brush brings a specific strength to your makeup process, allowing you to layer, blend, and define with professional results.
Choose The Fluff for broad, sweeping blends, The Point for targeted application and soft diffusion, and The Sword for sharp, precise lines and detail work. With these three, you can navigate any look with ease, assurance, and artistry.
While our brushes are designed to be versatile, we recommend using separate brushes for cream and powder products to prevent the textures from mixing and affecting the application quality.
There are five essential brushes in the 13LY Collection, each designed to cover a wide range of makeup applications. While each brush is versatile, having multiple brushes can be beneficial for using different products simultaneously without waiting for cleaning.
The decision to use plastic for the handles of the 13LY brushes is rooted in our commitment to durability and practicality. Unlike conventional wooden handles, our plastic handles do not suffer from issues such as flaking paint or cracking after washing. This makes the 13LY brushes more resilient and long-lasting, especially for those who frequently clean their brushes. The plastic material ensures that the brushes maintain their aesthetic appeal and structural integrity over time, providing a reliable tool for your beauty routine.
Caring for Your 13LY Brushes
The 13LY brushes are designed with ease of maintenance in mind. Thanks to the synthetic bristles, they are more resilient to drying out compared to brushes made with animal hair. To ensure the longevity of your brushes, we recommend washing them with water temperatures below 70 degrees Celsius. This helps maintain the integrity of the bristles.
Our synthetic bristles are crafted to withstand regular washing without fraying or losing their shape. With proper care, your 13LY brushes will maintain their effectiveness and appearance over time, ensuring a consistently high-quality makeup application experience.
Purchasing and Shipping for the 13LY Collection
Due to the exclusive nature and the high quality of these brushes, they are excluded from all discounts and promotional offers. We believe the value and craftsmanship of these brushes justify their price, offering unparalleled makeup application experiences.
To ensure the quality and exclusivity of the 13LY Collection, these brushes will be shipped separately from regular 13rushes products. This allows us to give special attention to the packaging and handling of these premium brushes, ensuring they reach you in pristine condition. Please note that this may result in different delivery times compared to standard 13rushes products.
Due to the light color of the plastic handles on the 13LY brushes, we advise immediate cleaning after using strong pigments. This prompt action will help prevent any potential staining from more intense colors. A quick wipe with a gentle cleanser is usually sufficient to maintain the pristine appearance of the handles, ensuring that your brushes remain as beautiful as they are functional.